When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.
1) Avoid use Splash Pages
Splash pages are the first pages you see when you get into a website. Splash Pages have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.
2) Avoid use excessive Banner Advertisements
Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3) Do have a simple and clear navigation
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.
4) Do have a clear indication of where the user is
When visitors browsing your site, you need to make sure they know which part of the site they are in at that moment. That way, they can browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors, have a clear indication.
5) Stop using audio on your site
If your visitor is going to stay a long time at your website, reading your content, you need to make sure they’re not annoyed by some audio looping on your website. If you insist to adding audio, make sure they have some smart control over it volume or muting controls would work fine.
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